I’m motivated by helping middle-market companies connect with the right expertise and move confidently toward their next chapter.
Shari works alongside senior leadership to build Ravinia’s brand and support transaction execution and business development. She positions the firm’s M&A and debt advisory capabilities in a clear, market-credible way that resonates with business owners and capital providers. Her work focuses on data-driven marketing and campaigns that create competitive tension and help drive superior outcomes, particularly in complex or challenging transactions.
Education
Shari is a senior marketing leader with deep expertise in digital strategy, content, and performance-driven growth. She has led end-to-end digital initiatives across regulated and consumer-facing industries, overseeing SEO, email, web, and e-commerce content designed to drive acquisition, engagement, and retention.
She works closely with firm leadership to support M&A and debt advisory practices through clear positioning, strong thought leadership, and performance-driven digital marketing.
Her experience includes leading content strategy for Nu Mark, an Altria Innovation Company, where she delivered compliance-approved, SEO-optimized digital content for national brands, managed web and mobile platforms, and used testing and analytics to improve customer journeys and conversion performance. Known for blending data with storytelling, Shari builds digital programs that strengthen brands, support business objectives, and scale sustainably.
Director of Marketing